Saving Energy and Saving Resources
with Holy Cross Energy
For the winter heating season,  Holy Cross Energy wanted to spread the word that by taking small steps inside and outside of the home, consumers can save big energy.  WestGroup worked with Holy Cross to create a six-week campaign, “Hot Tips for the Heating Season”, reaching consumers via media in the three main markets Holy Cross serves – the Roaring Fork Valley (Aspen to Glenwood Springs), the Vail Valley and the Grand River Valley (Glenwood Springs toward Grand Junction). 

M300 Product Launch... With Speed!
Westgroup worked with Maui Speed Challenge to launch a complete promotional program.

Helping North America Become Body Wise!
Applying its expertise in Direct Selling, Westgroup partnered with Body Wise™ in developing marketing, advertising and web initiatives.

Creating “Survivors” for the City of Rifle Roundabouts Project
The City of Rifle, CO selected WestGroup to help with a tough problem…how do you keep business owners happy and commerce flowing when you have a major construction program blocking the streets and business access? WestGroup’s program played on a “Survivor” theme with great success!

Strategic Comeback for Agilent
Hewlett Packard selected Westgroup to help return its Test & Measurement division, Agilent, to higher prominence and profitability through innovative strategic communications.

Over three million print impressions in 6 weeks—Super Launch!
Voice It Worldwide, Inc. created the entire market in digital voice recording ahead of Sony and Olympus, and built major brand awareness and credibility through WestGroup’s strategic media relations program.

Putting a Face on a Great Company
WestGroup worked with Vita-Tech International, Inc. for re-branding and repositioning in a very competitive industry.

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