Hewlett -Packard Company
Palo Alto, Ca

Marketing communications

Industry dominance

  • Strategic planning—five divisions
  • Communications budgeting and implementation timetables
  • Media relations and proactive media planning to capture opportunities
  • Worldwide product launches
  • Trade show communications
  • Media tours
  • Video news releases
  • Vision” programs
  • Total teamwork

Hewlett-Packard Company retained WestGroup for a three-year strategic communications engagement that resulted in helping its re-named Test & Measurement Division return to prominence and higher profitability, second to only the printer division in HP. Working side-by-side with Agilent Technology executives and team members, WestGroup created strategic communications plans for five divisions and then handled the tactical implementation. Not known in higher education as a choice for laboratory equipment (“HP stood for Higher Price”), HP now dominates the arena as a result of one of WestGroup’s programs. The importance: brand preference developed early stays with engineering customers throughout their lifetimes! WestGroup helped Agilent build strong media relationships, position the brand. and deliver messaging, and provided innovative ideas to cut through the technology clamor and clutter...and land on top!
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