Body Wise International, Inc.
Tustin, Ca


Comprehensive communications, ownership transition, brand launches and positioning


New look, new excitement!

  • Strategies and planning
  • Corporate ownership transition communications
  • Quarterly color magazine
  • E-commerce website
  • Training tapes and videos
  • Flash presentations
  • New product launches
  • Consultant communications
  • Internal communications

Visit the web site here.




WestGroup worked with Body Wise International, Inc. to re-brand and reposition the company prior to, during and following an ownership transition. Our strategic counsel paid off with corporate re-branding and an entirely new look for the company and its products, creating excitement all-around for this direct marketing company that relies on its network of independent distributors to produce sales results.

The new website challenged, “What Path Are You On?” The theme carried through the summer leadership conference transition event, where the new owners were introduced, creating a context for change and success!

WestGroup also handled communications for the company, including product intros.
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