Navman US
Raleigh, NC

Introduce M300 Product

Create sales and brand preference with windsurfers

  • Strategy and program for product launch
  • Coordination with Maui Windsurfing Association
  • Event promotion and media relations
  • Award-winning graphics including poster and t-shirt
  • Innovative web site, with global interest in weekly postings and updates
  • Ongoing event growth

Visit the web site here.

Global leader in personal GPS systems Navman wanted to launch its M300 product with panache! Designed for windsurfers and watersports enthusiasts, the product gains fans when used. Working with the Maui Windsufing Association, WestGroup created the Navman Maui Speed Challenge, the first GPS speed sailing competition of its type. Held during a six week period over the summer, the event allowed sailors of like abilities to compete against themselves and each other. Each contestant had to use the Navman product to log speeds in some of the windiest and fastest conditions in the world. Results were posted and continually updated on the site created by WestGroup,

Immensely popular, “the Navman” drew amateurs and pro sailors of all ages, including legend Robby Naish. “The Navman unit seems better than the one I was training with. You can see the readout while you’re riding...and that’s killer!” he told event media. Money can’t buy endorsements like that! The business result of the race series: customer experience resulting in brand preference and brand loyalty; international media exposure; industry award for best race poster created by WestGroup with artist Ray Masters; inquiries and interest in holding Navman Speed Challenges around the world...using, of course, the Navman M300! Navman is now a “household name” in windsurfing and watersports.
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