People
WestGroup’s teamwork model encourages individuality, freedom and creativity, challenge and empowerment. 

Product
WestGroup engages in ongoing discussion, evaluation, research into new ways and methods to serve its customers and encourages ongoing employee education.

Focus
WestGroup focuses on excellence in strategies for business and marketing communications.

Service
Quality and performance defines WestGroup’s credo.

Creativity
This is the firm’s differential and competitive edge.

Results
WestGroup starts with the end in mind and builds metrics (standards of performance measurability) into each program. Profits give the firm and its clients strength and are to be earned.

Corporate citizenship
WestGroup participates in community and giving programs.
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