FOR IMMEDIATE RELEASE
October 7, 2010
Holy Cross Energy Selects WestGroup
For Heating Season Campaign
Glenwood Springs, CO – Holy Cross Energy has selected WestGroup to create and implement a campaign for the upcoming winter heating season. Designed to educate consumers on how to save energy by taking action inside and outside the home this fall, the campaign provides tips for staying warm and saving resources this winter.
“We know that when we can change consumer attitudes, we can change consumer behavior,” commented WestGroup principal Nancy Wilhelms. “This educational program is designed to help us all understand that by taking a few simple steps, we can make a big difference in saving energy.”
The program consists of newspaper and radio advertising in Holy Cross’ service area, including five counties on Colorado’s Western Slope. Online information will be available at www.holycross.com.
Holy Cross Energy, formed in 1939, is a not-for-profit, member-owned electric cooperative utility providing electricity, energy products and services to more than 55,000 consumers in the Western Colorado counties of Eagle, Pitkin, Garfield, Mesa and Gunnison.